External and Internal Environmental Analysis of Bayou Inn Essay - 3

External and Internal Environmental Analysis of Bayou Inn - Essay Example Success in the hospitality industry can only be achieved if a company models its vision statement to target the customers it intends to provide services (Briggs, 1999). The vision statement must be brief, clear and concise. It must indicate the general direction the hotel aims to head, while capturing the dream of the founders of the company. Therefore, the recommended vision statement must highlight the high regard in which customers are held by the employees, management and shareholders of the hotel (Briggs, 1999). In the case of Bayou Inn, the vision statement can highlight how the business intends to look in a specified duration of time. In such a scenario, the capturing of Bayou Inn’s aspirations occurs. An analysis of vision statements of the biggest hotels in the hospitality industry indicates that these statements capture the aspirations of their founder; for example, Conrad Hilton’s vision statement for the Hilton chain of luxurious hotels, â€Å"To achieve ex traordinary things, you must first dream magnificent dreams† (Briggs, 1999). Therefore, an example of Bayou Inn’s vision statement could be, â€Å"Taking care of you by giving you a home when you are away from home† (Briggs, 1999). The mission statement is considerably different from the vision statement in that it provides a description of what the organization intends to do after reaching its target mark (Briggs, 1999). Druker (1954) explains that the mission statement outlines the purpose of an organization by providing realistic and clear business objectives. Drucker also emphasizes that the customers rely on the mission statement to figure out the services it provides (Briggs, 1999). Rarely do people look at the statutes, articles or names of an organization to determine the role it plays.